Case Study
Sales

How Anyteam leveraged Nurix to build an AI-native sales tool to supercharge team productivity

Discover how the team reimagined sales workflows with Nurix, building an AI-native platform that puts reps first and drives measurable impact.

“New voice and language models are coming out every single day. Nurix is already implementing these models, which allows us to build more rapidly and take advantage of new features.”

JEFF YOSHIMURA
Co-Founder, AnyTeam

“Conversation is key for the next generation of apps. Nurix is second to none to build that technology and we compared against multiple technologies to make sure conversation flow feels natural.”

AJAY ARORA
Co-Founder, AnyTeam

About the company

Anyteam, a fast-growing sales intelligence platform, wanted to help B2B sales reps move from raw data to next action in minutes. Nurix built the end-to-end AI platform that makes this possible an intelligent layer that continuously analyzes accounts, understands intent in real time, and integrates seamlessly into a rep’s daily workflow.

The Challenge : Building an AI-Native Platform End-to-End

Anyteam needed a full AI product built from scratch, capable of handling messy, high-volume data and operating in real time. Nurix’s task was to design and deliver an enterprise-grade, AI-native foundation that could:

Ingest and process complex data
From diverse sources—CRMs, emails, calendars, social feeds, web content—while staying accurate and compliant.
Synthesize and summarize at scale
Distilling hundreds of URLs, profiles, and financial signals into precise, context-rich insights.
Enable conversational intelligence
And live responsiveness from instant content generation to in-meeting voice and vision guidance.
Ship fast and stay future-ready,
Adapting to constantly evolving large language and voice models without disruption.

Nurix handled end-to-end development: architecture, data pipelines, model integration, product UX, and production-grade deployment—turning a complex AI vision into a robust, continuously improving platform.

AnyTeam Platform,
Powered by Nurix

Nurix partnered with Anyteam to design and build a
production-grade, AI-native platform tailored to the full B2B
sales cycle.

Account Hub
- Automated, live research condenses 5–6 hours of human effort into 10 minutes, synthesizing hundreds of URLs, social feeds, and profiles.


- A real-time research feed shows progress as it happens llike watching an AI write code.


-Reps get instant TL;DRs plus deep dives into challenges, competitors, financials, strategic priorities, and tech stacks.
Smart Relationship Mapping
- Uncovers key decision makers and influencers.


- Suggests new connections and highlights previous touches.


- Personalizes outreach with shared universities, industries, and recent social activity.
AI-Powered Meeting Prep
- Auto-generated agendas enriched with fresh research and CRM context.



- Highlights who’s joining, their priorities, and competitor angles.



- Pre-call notifications ensure reps enter every meeting prepared.
Live Meeting Copilot
- A control panel inside the meeting delivers live account insights and quick answers.

.
- Chat agent responds to questions on the fly—no tab switching.


- Voice and vision awareness guide next best actions in real time.
Sales Studio
- Create personalized battle cards, emails, and pitch assets instantly even mid-meeting

- Pulls data from the research engine, live meeting notes, Gmail MCP, and web search

- Reps can request edits to perfect the content in seconds.

Measurable Business Impact

Anyteam’s partnership with Nurix didn’t just transform workflows, it delivered measurable, lasting impact across the entire sales cycle.

40%
Reduction in Research Time
Faster, smarter prep before meetings, saving valuable hours every week.
80%
Faster Cycle Time
Quicker path from first meeting to proposal, speeding up deal closures.
71%
Increase in Conversions
Turning more opportunities into wins, consistently boosting revenue growth.
40%
More Account Coverage
Reps managing significantly more accounts, without reducing call quality.

Key Differentiator

Scale up and down with Zero overhead, Zero retraining.

With Nurix, Anyteam has reimagined every stage of the sales workflow—research, preparation, conversation, and follow-up.Reps prep in minutes, run sharper meetings, and close deals faster, turning raw data into ready action with measurable revenue lift.